You love Instagram, but it seems like your growth has plateaued. You’re not sure what to do next to reach out to a wider audience that engages with you. Well, don’t fret. The following tips will help you increase your engagement on Instagram to be successful on the social media platform.
Include a Link to Your Profile in Your Bio
This is a quick one. If you’re trying to increase your Instagram engagement, make sure that people can easily find and follow you. You want them to be able to do this without any roadblocks or obstacles getting in the way of their ability to connect with you on social media. So include your RL (username) in your bio so that people can click and follow you even if they couldn’t before.
When you’re tagging a company or brand in your post, you’re increasing the chances that they’ll see it. And when they see it, they might even repost it on their account. This is a great way to get some extra exposure for whatever you’re promoting. So if there’s someone that you admire or look up to, consider tagging them so they can see it.
Use Hashtags and Mentions When Appropriate
Hashtags and mentions are an essential part of Instagram. You want to use them when it’s relevant or applicable so that you can get more likes on your posts. Just don’t overdo it by using hashtags in every caption because this won’t make sense for all of your content. Save the hashtagging for only specific posts, and you’ll see a difference in the number of likes you get.
In addition, make sure to use mentions when applicable. If there’s someone or something you want to shout out to on your post, then include their username in the caption, and they’ll be notified that you’ve mentioned them.
Respond to Comments With Meaningful Replies
You’ve heard the saying, “Do unto others as you would have them do unto you.” Well, when it comes to Instagram comments, this is extremely important. You want to reply with meaningful and thoughtful responses because that will give people a reason to keep following your account. People are on social media for different reasons; some use it to connect with friends and family, others use it for business purposes.
And if someone leaves a negative comment on one of your posts, don’t delete it or ignore it. Address the issue head on and try to resolve it in a civil manner. This will show people that you’re mature and professional, and they’ll be more likely to engage with you in the future.
